When I set out to launch the Now Serving franchise, the boss gave me one piece of direction: don’t become the stereotypical “food guy.”

This was an easy instruction to follow.

Restaurants are so much more than places that turn out food — they are pillars of the community. They put people to work, serve as the foundations of our neighborhoods and celebrate cultures from near and far.

Now Serving tells the stories of Milwaukee’s food and beverage scene from that perspective. We celebrate the people adding flavor to the place we live.

June 21, 2017
‘Chillwaukee’ rides into town with frozen treats
June 7, 2017
Taco joint is newest effort from Carlisle ‘family’
May 24, 2017
Serving comfort food, The Tandem feeds neighborhood’s needs
May 17, 2017
Rishi connects Milwaukee to world of tea
May 3, 2017
Pilcrow Coffee pedals a different kind of ‘brew’
April 5, 2017
Owner of Karl Ratzsch resturant reflects on end of an era
March 1, 2017
John Malan’s ‘last meal’ at Albanese’s Roadhouse
February 15, 2017
Three Milwaukee chefs vying for ‘Best Chef’ award
February 8, 2017
Celebrating seafood along Milwaukee’s ‘Third Coast’
January 26, 2017
Dan Dan brings traditional Chinese food down to earth
January 19, 2017
Ruckus puts Milwaukee spin on ‘better burger’ trend
June 14, 2016
‘Gypsy’ taco joint takes it outside
May 16, 2016
Walker’s Point chefs throw down for ‘foodie week’
April 16, 2016
Modern chef breathes new life into classic German beerhall
March 18, 2016
Ardent’s Justin Carlisle finalist for Beard Award
February 12, 2016
Wisconsin-themed tavern hard to pronounce, easy to love
January 29, 2016
Steakhouse built for carnivores opens in new space
January 22, 2016
Iron Grate BBQ unveils the ‘Milwaukee Rib’
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